How many potential members
are slipping through your enquiry calls?

You generate the leads. Your sales calls decide the revenue.
Metrix shows you exactly where calls break down — and how to fix them.

Book a 30-minute demo

Missed Gym Tours Booked on Calls = Missed Revenue

Sales calls directly drive gym tours

Tours convert to members at 80%

Every missed tour is easy revenue lost

But most gyms:

  • Don’t review calls consistently
  • Don’t know where sales reps underperform
  • Don’t track objection handling
  • Don’t have time to listen to 100 calls per month
Funnel reality: Calls → Tours → Members

When tours convert at 80%, missed tours are high-confidence revenue loss.

Typical gym conversion lever:

Tour bookings

Metrix focuses coaching on the behaviours that directly increase tours.

Small Improvements = Big Revenue

With 100 calls per month, even a small lift in tour bookings creates significant revenue growth.

You don’t need dramatic change. You need measurable performance improvement.

Monthly Revenue Impact Example

Based on 100 Calls Per Month

Assumptions: 80% tour → member conversion • £384 average 12-month member value

Tour Increase Extra Members Revenue Generated
+10% 8 £3,072
+15% 12 £4,608
+20% 16 £6,144
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One Extra new member a month covers your investment

1 new member ≈ £384

Monthly investment = £250

You only need one additional converted tour per month to cover more than your investment.

Everything beyond that is profit.

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AI That Scores Every Call Automatically

No manual listening. No guesswork. No subjective coaching.

  • • Scores every sales call
  • • Extracts transcript evidence
  • • Identifies missed steps
  • • Tracks objection handling
Metrix Calls Dashboard Preview

Our AI Tracks the behaviours that secure more tour bookings

We set up the tracking framework with your manager during onboarding

Objection Handling Discipline

The AI checks whether Sales reps respond correctly when potential members raise objections.

OBJECTION OVERCOME
“Too expensive…” • SPECIAL OFFER — First month free when you sign up for 6 months.
“I’m really busy right now…” • 15-MINUTE TOUR — Quick visit to see everything without a big time commitment.
“I need to think about it…” • FREE TOUR — Look around first, decide later with no pressure.
“I’m not fit enough yet…” • FREE PT SESSION — A personal trainer sets your goals and shows you how to start.

This ensures revenue blockers are handled consistently on every call.

Goal-Based Selling Enforcement

The AI checks whether the Sales rep asks: “What is your dream goal from the gym?” and whether they correctly link the customer’s answer back to the relevant benefit.

Your Goal How We Help
Lose weight Nutrition-qualified coaches help you follow a simple meal and training plan.
Tone up / look better Real member transformations and before-after results you can see online.
Improve mental health A supportive community with social events and group activities.
Stay consistent Our gym app tracks workouts and shows your progress over time.

This guarantees benefits are personalised and aligned to the potential member’s motivation — increasing emotional commitment and tour bookings.

What replaces manual listening

Structured call scores Consistent evaluation across every enquiry call.
Clear coaching themes Recurring issues grouped automatically for coaching.
Conversion impact visibility See which behaviours correlate to higher tour bookings.

Replace Hours of Call Listening

Instead of reviewing recordings manually, managers receive:

  • Structured call scores
  • Clear coaching themes
  • Sales rep-by-rep performance tracking
  • Conversion impact visibility

Move the needle faster — in less time.

Real-Time Visibility & Executive Reporting

Know exactly where revenue is leaking — across sales reps, scripts, and funnel stages.

Call score per sales rep Track performance by advisor.
Funnel drop-off analysis See where tours are lost.
Objection effectiveness Measure counter scripts.
Conversion % trends Weekly and monthly movement.
Recurring coaching gaps Top missed behaviours.
Periodic reports Managers and founders stay aligned.

Clear operational insight. Clear strategic visibility.

Metrix Call Analytics Dashboard

Simple 3-Week Setup

Week 1

2-hour strategy session

Define scoring framework

Week 2

Send 20 calls

AI calibration & dashboard setup

Week 3

Go live

Full scoring & reporting begins

Total setup: 2–3 weeks

No complex integrations required.

Low Risk Trial

2-Month Trial

£250 / month

After trial: Option to continue on 12-month agreement

Book a 30-minute demo

What This Means

More Tours • More Members • Clear Coaching • Less Manager Time • Measurable ROI